You built this. So why does it feel this hard?
You know how to raise, hire, and deliver. But the weight of leading, the hard decisions, the isolation, the doubt that creeps in, is the part no one trained you for.
Former finance executive. Executive coach. I've sat where you sit.
You remember when this felt different
There was a version of this that felt alive, and felt like yours. Now the meetings, the decisions, the conversations that should move things forward take more out of you than they used to. You're still showing up. But something has shifted, and you know it.
Whether you have a co-founder or carry it alone, the friction is real. You tell yourself it's the market, the team, the timing. Quietly, you wonder if it's something else.
What changes when you do this work
Decisions that used to stall start moving. Not because the market got easier, but because you got clearer.
You walk into the room with a steadiness people can feel.
Hard conversations start to flow. Your team feels less like something to manage and more like something to build with.
You stop carrying it alone.
How the work unfolds
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1
Foundation
We build trust and get honest about what is actually happening beneath the surface. For many founders, this alone shifts something they have carried for years.
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2
The work
We go deeper. You learn what triggers you, what grounds you, and what has been quietly running the show. We build tools you can use in the moment, in the boardroom and in the hard conversation.
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3
Integration
The goal was never to feel better in our sessions. It's to show up differently everywhere else, in how you decide, communicate, and lead.
Some founders need a few months, others stay longer. What matters is that the change is real.
Before you book a call
This is for you if
You sense that part of what needs to shift is in you, you're tired of circling the same conversations, and you're willing to feel uncomfortable for something real.
This probably isn't for you if
You believe the answer lives entirely outside you, or emotions feel like a distraction.
No judgment either way. The work helps most when you're ready for it.
I've been in the operator's seat
For nearly two decades I held VP of Finance and Operations roles, in practice the CFO seat, at startups from seed through Series B. Runway to protect, a team growing faster than its systems, a board to answer to, decisions that won't wait for certainty. I've made those calls under that weight.
My own inner work started because I needed it. It showed me that these two worlds don't have to be separate. Today I bring that operator experience together with evidence-based coaching training and IFS certification.
I was selected as one of a small group of experts at The Inner Circle, an organization that brings together VCs, founders, researchers and specialists to professionalize founder support.
Outside coaching, I make creative work about connection, meant to reach people of every age and at every point in life. It's the same idea, in a different form.
$2,500 a month
A 4-month commitment.
- Weekly 1:1 sessions, 60 to 90 minutes
- Access between sessions for the moments that can't wait
- A pace set by what the work needs
After four months, we decide together how to continue.
Book a free discovery callQuestions founders ask
What does a session look like?
We start with a short grounding moment, then follow what matters most that day. Sometimes we stay with strategy. Sometimes we go deeper. Over time, the pieces form a clearer picture of what's going on beneath the surface.
Where do we meet?
In person is my preference, and I can come to your office if there's a quiet, private room. Otherwise at my office in Redwood City, California, or on Zoom.
What approach do you use?
My main framework is Internal Family Systems (IFS), together with practical tools for noticing what happens under pressure. You don't need to know any framework to start.
What is IFS, in plain words?
It sees each of us as made of different parts: the inner critic, the perfectionist, the one who never stops pushing. Each one is trying to help. Instead of fighting them, you learn to understand them and lead from a calmer, clearer place.
How is this different from booking individual sessions with you?
Both work. The founder engagement adds what the role asks for: access between sessions for the moments that can't wait, someone who knows your world without translation, and meetings at your office if you prefer. It's often covered by the company as leadership development.
You already know something needs to change
You wouldn't have read this far otherwise. The question isn't whether the work is worth it. It's whether you're ready to begin. One conversation, no obligation.
Book a free discovery call